Lisa Villani Lisa Villani

How to Sell Premium Doula Packages Without Flinching at Your Own Price

Tired of Feeling Awkward Every Time You Say Your Doula Price Out Loud?

You’re not alone—and you’re definitely not wrong for wanting more.
 More aligned doula clients.
 More respect for your emotional labor.
 More ease around selling doula packages at a rate that actually supports your life.

In this raw and fire-filled episode, I’m breaking down everything doulas aren’t taught about pricing—and exactly how to shift your mindset, your messaging, and your money.

We’ll talk about:

🖤 Why your belief system—not your training or experience—is the real reason your doula rates are still low
 🖤 How to position your postpartum doula or birth support package as a transformational offer (not just hours for hire)
🖤 The most effective phrases to use when stating your price so you lead the conversation with power
🖤 Why pricing your services with intention actually builds trust with your ideal clients
🖤 What doulas get wrong about “accessibility” and how to price without guilt
🖤 How to create doula marketing strategies that call in aligned, ready-to-invest families
🖤 And the truth about doula business coaching: why surface-level scripts won’t fix a deeply rooted sales mindset

Whether you’re brand new or a seasoned birth worker trying to grow your income, this episode will help you stop shrinking and start selling your services with soul.

🎯 Ready to raise your doula rates and finally feel GOOD about it?

🔥 Tune in now and take the first step toward running a doula business that’s both heart-led and financially sustainable.

🎧 PLUS: Enrollment is now open for Sell to Serve—my high-touch live coaching container where doulas like you master the art of soulful selling, lead powerful consults, and finally feel confident charging for the transformation you deliver.

DM me “Confidence” on Instagram @thelisavee if you want in and we'll set up a free 20-minute Confidence call. 

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Lisa Villani Lisa Villani

The #1 Content Trick That Builds Trust with Pregnant Moms (Spoiler: It’s Not Education)

Have you ever wondered why your birth content is packed with value—but still not attracting the pregnant and postpartum clients you know you're meant to serve?

In this episode, we will cover:

  • Why “educational” doula content (like hospital bag tips and birth timelines) might be keeping you invisible instead of booked out...

  • How emotional storytelling builds real trust—and is the missing link between your posts and actual doula inquiries...

  • The sales for doulas strategy that finally makes your content magnetic, not just informative...
    … and a whole lot more!

If you’re ready to ditch the textbook tips and start creating content that moves people, builds trust, and leads to dream clients saying “I need you,” then this episode is for you.

The Doula Success Roadmap: Book 3 Clients in 30 Days
Walk away with the full strategy, the exact content shifts, and the high-converting sales tools I teach my students- this training is FREE! DM me MASTERCLASS on IG @thelisavee

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Lisa Villani Lisa Villani

Feeling Behind in Your Doula Biz? I Wrote You A Love Letter

If you’ve been showing up, doing the “right” things, and still feeling like nothing is clicking—this episode is for you.

In this deeply personal and powerfully grounding conversation, I’m sharing the truth most people skip over: the middle part. The blurry, raw, unsexy stretch where you’re building, growing, and wondering if it’s ever going to work.

You’ll hear stories I’ve never shared publicly—from the crushing disappointment of my first launch, to the reality of struggling in my own birth business despite having built million-dollar sales teams and coached for a 7-figure brand.

Because the timeline you think you’re supposed to be on? It’s a lie.
And the version of you who’s booked out, aligned, and leading with confidence? She’s already inside of you.

Let this episode be your permission slip to stop doubting and start trusting—your voice, your fire, your next right step.

PLUS: Your Invitation to the Free Masterclass
📅 Tuesday, June 24th at 1PM EST
Join me live for The Doula Success Roadmap: Book 3 Clients in 30 Days—a masterclass for doulas who are done waiting for momentum and ready to create it.

🔥 Everyone who shows up live will get my never-before-released eBook:
 Handling Objections with Confidence + Grace (valued at $297).

This is your tipping point.
Let it be the day you stop playing small and finally own what you’re here to do.

{Register NOW}

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Lisa Villani Lisa Villani

Grief, Growth & the In-Between: A Doula’s Real-Time Reckoning

In this deeply personal episode, I’m stepping away from strategy and business talk to share my heart in real-time—as I navigate pregnancy loss and the in-between space of grief, healing, and becoming.

I reflect on what it means to surrender to the tides of life… to trust the waves even when they feel heavy… and to honor the sacredness of loss as a portal to something deeper. 

If you’ve ever found yourself in a moment where time feels suspended, where grief and clarity coexist—this episode is for you. Thank you for being here with me.

Please listen with care. This episode contains reflections on pregnancy loss and miscarriage.

Join Me Live: Doula Success Roadmap – Book 3 Clients in 30 Days
DATE CHANGE: Tuesday, June 24th at 1PM EST
This isn’t just a training—it’s the foundation of your doula- legacy.

I’ll be teaching you the #1 needle mover in any birth business: how to sell in order to serve—so you can finally sign the clients you’re meant to work with, book yourself out, and make the massive impact you dreamed about when you started this journey. 👉 Register here

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Lisa Villani Lisa Villani

Why That Doula Consult Flopped—And What to Do Differently Next Time

Ever finish a doula consult thinking, “That went amazing!”—only to get ghosted?

No reply. No payment. No client. Just… silence.

Yeah, we’re going there today. Because chances are, your last consult didn’t flop because of your price, your packages, or your personality.

 It flopped because no one ever taught you how to lead a sales conversation like the powerful, heart-led guide you actually are.

In this spicy breakdown, I’m walking you through the real reasons doulas get ghosted—and more importantly, how to shift into a confident, grounded, and high-converting consult flow that books dream clients on the spot (without feeling fake, pushy, or like you’re begging for the sale).

We’ll cover:

✅ Why your doula content and DMs should pre-sell your value before the consult even happens

 ✅ A simple, soulful consult framework that builds trust and invites a “hell yes”

 ✅ How to confidently ask for the sale without crossing your own boundaries

 ✅ The #1 phrase you need to stop saying that’s costing you clients

If you’re ready to turn consults into contracts, this episode is a must-listen.

🎧 And don’t miss this: I’m going even deeper inside my FREE live masterclass, The Doula Success Roadmap: Sign 3 Clients in 30 Days, happening June 24th.

 If you’re serious about growing your doula business, filling your calendar, and making sales that feel good in your body—this is your next move.

 [Save your seat now]

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Lisa Villani Lisa Villani

How to Create Content That Attracts Pregnant & Postpartum Mothers (Instead of Other Doulas)

Have you ever wondered why your Instagram content gets love from other doulas—but silence from the pregnant and postpartum moms you actually want to serve?

In this episode, we will cover:

  • The content mistakes most birth workers make that repel inquiries—and the simple doula marketing strategy shift that changes everything!

  • Why your doula content ideas are speaking to your peers instead of potential clients—and how to refocus your message to magnetize your dream moms.

  • How to position yourself as the go-to birth worker by creating trust-building content that leads directly to doula inquiries and sales.

  •  … and a whole lot more!

If you’re ready to finally create strategic, soul-aligned content that attracts pregnant and postpartum women ready to hire you, then this episode is for you!

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Lisa Villani Lisa Villani

How to Make Big Money in Your Doula Biz—Without Burning Out or Selling Out

What if hitting your next sales goal wasn’t about doing more—but doing it differently?

In this episode, I’m joined by Lizzie—an unapologetic strategist who helps women ditch the chaos, get clear on their numbers, and map a plan that actually fits their life. 

We’re diving deep into sustainable growth, reverse engineering income goals, and how to plan like a CEO without losing yourself in motherhood, overwhelm, or hustle culture.

Whether you’re stuck in survival mode or secretly dreaming of five-figure months, this convo will give you permission to slow down, zoom out, and show up with a plan that works because it’s yours.

You’ll walk away with:
 ✨ A better way to set + hit sales goals (without burnout)
 ✨ What 90-day planning can do for your clarity and confidence
 ✨ How Lizzie balances mom life + business (no BS included)
 ✨ Tangible steps to build momentum now—not someday

This one’s part pep talk, part strategy session, and 100% what your birth biz needs.

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Lisa Villani Lisa Villani

Sell Like a Human: 3 Ways to Make Sales Feel Easy, Fun, & Fiercely Feminine

If selling your doula services feels like pressure, panic, or performance—it’s not because you’re bad at sales.

It’s because you’ve been taught to sell in a way that goes against your values.

In this episode, I’m breaking down how to sell in a way that actually feels good—because sales, at its core, is sacred. It’s service. And if you’re a birth worker, you already have the tools to do it well.

You’ll learn 3 powerful shifts to start hearing more aligned yeses—without being pushy, perfect, or polished.

✨ Lead with curiosity, not convincing
 ✨ Let it be personal, not perfect
 ✨ Create safety, not scarcity

If you’re tired of second-guessing yourself, doubting your worth, or wondering why your amazing consults aren’t converting—this episode is your permission slip to do sales differently.

🎧 Tune in now and start selling like the powerful, heart-led leader you are.

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