How to Make Big Money in Your Doula Biz—Without Burning Out or Selling Out

Guest Expert: Lizzie | Strategy Coach & 90-Day Planning Queen

If you’ve ever set a big, dreamy income goal—only to end up overwhelmed, exhausted, or completely off track—this one’s for you.

Because what if your next 10K month didn’t require burnout, hustle mode, or sacrificing your peace as a mother?

In this episode of Loudmouth Lisa, I sat down with Lizzie—a planning powerhouse who helps women reverse-engineer their biggest goals into actionable, sustainable strategy. And what we uncovered? 🔥 Absolute gold for any doula, birth worker, or entrepreneur who wants to make serious money and still feel like a human doing it.

Why Strategy Without Burnout Actually Works

Lizzie gets real about how she used to ride the entrepreneurial rollercoaster: going hard for weeks, then crashing, doubting herself, and wondering if she was cut out for any of it. Sound familiar?

What changed the game for her—and her clients—was realizing that big goals need real systems. Not just vision boards and mantras (although we love those too)—but actual support, planning, and clarity on why those goals matter.

“You have to ask yourself: is this even my version of success? Or am I chasing someone else’s timeline?”

Reverse Engineering Your Sales Goal: A Simple Breakdown

Let’s talk numbers. If you say, “I want to make $10K this month,” Lizzie says:
“Cool. What did you make last month?”

Because the first step is always to look at your data. From there, you map backward.

$10K might mean 20 sales. That’s 5 sales per week.
Now what leads to those sales? Conversations, consults, DMs.

Suddenly your real weekly goal isn’t "Make $10K."
It’s "Start 10 quality conversations this week."
It’s tangible. It’s trackable. And most importantly—it’s doable.

“The goal doesn’t just live on a sticky note. It lives in your daily to-do list.”

Why 90-Day Planning Changes Everything

Lizzie is obsessed with 90-day planning—and here’s why: it creates urgency without chaos.

Trying to plan your year all at once? Overwhelming.
Planning one week at a time with no anchor? Scattered.

But 90 days? It’s long enough to make big moves. Short enough to stay focused.

Each quarter, Lizzie encourages clients to bring “New Year’s energy.” What’s working? What’s not? What needs to shift?

“Being obsessed with your goals isn’t toxic—it’s how you win.”

She walks through how she breaks her year down into 90-day chunks, maps each week intentionally, and aligns every task with her bigger vision—without losing herself in the grind.

What This Looks Like for Moms

This is where Lizzie keeps it all the way real.

“Anyone who says they’re being a present mom and a focused CEO at the same time is lying. You can’t do both simultaneously—and that’s okay.”

Instead of trying to multitask her way to success, Lizzie time-blocks her business hours between 7AM–5PM. When her husband gets home, she’s off the clock. Period.

She’s also built in loads of grace. Right now, enough looks like 10–15 hours a week, biweekly podcast episodes, and pushing back goals if needed. Why? Because she gets to make the rules.

The Mindset Shift That Changes Everything

Let’s say you’re reading this and thinking:
“That’s great, but I don’t believe I can actually hit my goal.”

Lizzie gets it. She’s been there.

“I used to tell myself every single week, ‘I can’t do this.’ And my brain? It believed me. So I had to retrain it.”

She breaks it down to one simple daily question:
“What would the version of me who already hit the goal be doing today?”

That’s it. That’s your next move.

Final Words of Encouragement

You don’t need a new calendar year to start fresh.
You don’t need more motivation to hit your goal.
You need a system, a strategy, and a whole lot of self-trust.

So if you’ve been doubting yourself or drowning in to-do’s, this episode is your permission slip to do things differently—to slow down, zoom out, and start leading like the CEO you already are.

Want More Lizzie in Your Life?

Follow Lizzie on Instagram [@insert handle] and check out her planning resources, courses, and free content. She's a must-follow if you're ready to ditch the chaos and create consistent results that don’t cost your sanity.

🎧 And don’t forget to listen to the full episode >>> here