Feeling Behind in Your Doula Biz? I Wrote You A Love Letter
A Note from My Heart
Before we dive in, I want to speak to you woman to woman.
I’m currently walking through the deep, complicated grief of pregnancy loss—and nothing about it has been linear. But what’s surprised me is the clarity that’s come through the pain. A deeper connection to my mission. A sharpened knowing that this work—supporting doulas, holding space, showing up real—isn’t something I “have” to do.
It’s something I get to do.
I could’ve postponed this launch. I could’ve pulled back.
But I didn’t—because this sacred work is what’s carrying me. It’s what’s helping me heal.
So, yes, we’re still doing the thing.
Because I believe with everything in me that sales—done soulfully—is the path to impact. And I want every doula reading this to know what it feels like to be booked, aligned, and in her power.
Let’s go.
Feeling Stuck in the In-Between? Read This.
If you’re here reading this blog, I already know something about you:
You care. You’re trying. You’ve been showing up—even when it’s hard.
But despite your effort, it still feels like something isn’t clicking.
You’re watching other doulas rise, book out, celebrate $5k months—and you’re wondering if you’re the only one stuck in the space between “starting” and “successful.”
Let me be clear:
You are not behind.
You are not broken.
You are not failing.
You’re in the build.
And that season? It’s the most sacred one of all.
The Part No One Talks About
Everyone loves the “before and after.”
But no one shows the “during.”
No one talks about:
The awkward sales calls
The zero-dollar months
The missed messages and ghosted consults
The crying-on-the-bathroom-floor kind of moments
But I will.
After my first launch, I made five sales.
I was crushed. I had worked for months and expected so much more.
But looking back? Those five sales were everything.
They were proof.
That I could do it. That I was capable. That I had what it took to keep going.
This season you’re in?
It’s not punishment.
It’s preparation.
You are becoming the version of yourself who can hold more.
Instagram Isn’t Showing You the Full Picture
Yes, social media is a highlight reel.
But even when we know that—it still gets to us.
You see shiny graphics, client wins, and perfectly timed Reels. And suddenly you’re spiraling, thinking, “What’s wrong with me?”
Here’s what you’re not seeing:
The near-quit moments
The nights spent staring at the ceiling asking, “Am I cut out for this?”
The pressure to “sound professional” when you really just want to scream
The emotional labor of holding space for others when no one’s holding space for you
You’re not behind.
You’re building.
And building isn’t always visible—but it’s always powerful.
My Background Didn’t Give Me a Shortcut—Here’s Why
Here’s what might surprise you:
Before I built this business, I was already a high-level sales coach.
I helped a corporate team grow from $250K to $2.5 million in under 2 years.
I was the lead sales coach for a 7-figure online birth business.
I closed $107K in one year—by myself.
I trained dozens of women to sell confidently.
And still?
Starting my own business from scratch… felt like starting over.
Because when it’s your story…
Your name…
Your soul on the front lines?
It hits different.
No fancy title or past success can bypass the discomfort of becoming visible.
That’s why I’m not here to hand you gimmicks.
I’m here to give you the shortcuts that actually work:
Messaging that feels like you.
Sales strategies that don’t make you cringe.
Confidence rooted in who you are—not how loud you are.
Your Slow Season Is Not a Setback
Let’s reframe.
What if this season is making you stronger, not slower?
What if everything you’re going through right now is shaping you into the kind of doula who can:
Confidently lead clients through birth and beyond
Speak with authority on sales calls
Own her pricing without flinching
Build a business that supports her life—not consumes it
You’re not late.
You haven’t missed your window.
You’re exactly where you need to be to become who you’re meant to be.
Ready to Step Into What’s Next?
On Tuesday, June 24 at 1PM EST, I’m hosting my most powerful masterclass yet:
💻 The Doula Success Roadmap: Book 3 Clients in 30 Days
If you’re tired of guessing your way through content, visibility, and sales…
If you’re ready to stop shrinking and start showing up like a CEO…
This class is your moment.
And as a bonus for being in the room live?
🖤 You’ll get my Handling Sales Objections with Confidence + Grace eBook
(a $297 value) for free—specifically crafted for doulas navigating “I need to think about it,” “I can’t afford it,” and all the other tough conversations.
This is the work that changes everything.
✨ [Save your seat now → INSERT LINK]
Final Words
To the doula reading this in the middle of her messy build—this post is for you.
Keep going.
You’re not lost.
You’re not failing.
You’re becoming.
The slow, sacred, aligned way?
It’s the way that lasts.
You’ve got this.
And I’ve got you.
With love,
Lisa
