Sell Like a Human: 3 Ways to Make Sales Feel Easy, Fun, & Fiercely Feminine
If selling your offer feels like a performance, a pressure cooker, or a panic spiral—this blog is going to hit just right.
Because here’s the truth:
You’re not bad at sales.
You’ve just been taught to sell like a bro.
Like someone who treats people like numbers.
Like someone who chases, pushes, and pitches.
But you?
You’re a connector. A healer. A birth worker.
You don’t want to manipulate people into buying—you want to lead them toward a transformation.
So let’s talk about how to sell your doula services in a way that’s grounded, feminine, and actually feels good.
These are the 3 sales strategies every doula needs to attract aligned clients—and start hearing more “hell yes” responses.
Why Heart-Led Sales Matter for Doulas
Let’s reframe this before we go any further:
Sales is not separate from your values.
Sales is service.
Sales is sacred.
Sales is support.
If you’ve been operating from someone else’s playbook—no wonder it feels off.
Your sales process should feel as good as your client care.
Today, we’re bringing the soul back into the strategy.
1. Lead With Curiosity, Not Convincing
“If you’re trying to convince someone, you’ve already lost your power.”
Instead of pitching or proving yourself, try asking:
“What made you reach out today?”
“Why is this the right time for you?”
“What would shift in your life if this problem got solved?”
Why This Works for Doulas:
It mirrors what you already do in birth work.
You don’t force decisions—you hold space.
You ask questions.
You guide people back to their own power.
That’s what heart-led selling is:
✅ It’s permission-based, not pressure-based.
✅ It’s about alignment, not urgency.
✅ It invites co-creation, not control.
This is nervous system-regulated sales.
And when people feel safe, they soften—and make empowered, grounded decisions.
👉 You already do this in the birth room. Now do it in your business.
2. Let It Be Personal, Not Perfect
People buy from people—not perfection.
If you’re trying to look “professional,” polish every post, or hide the messier parts of your journey, you’re creating distance between you and the people who need you most.
Perfection is intimidating.
But your heart? Your story? Your truth?
That’s what builds trust.
Use Your Story as a Doula
Don’t just talk about what’s included in your birth packages. Talk about why you became a doula.
Example:
“I became a doula because I didn’t have one.
Because I walked into my birth experience feeling strong—and walked out feeling shaken.
Because no one held space for me.
And I swore I’d never let another woman go through that alone.”
That post gets shared. That post gets saved.
That post gets someone to reach out and say,
“I think you’re the one I’ve been looking for.”
This is how you turn connection into clients.
3. Create Safety, Not Scarcity
“The feminine approach to sales is permission-based, not pressure-based.”
As a doula, you already know how to do this.
You don’t walk into a birth space barking orders—you ask, pause, observe, and lead with softness.
Sales should be no different.
Try Saying This in Your Consults:
“Would it feel good if I shared how I can support you?”
“Are you open to hearing what this could look like together?”
“I have a few ideas that could really serve you—want to hear them?”
These aren’t just kind phrases.
They’re nervous system cues that say:
You’re safe.
You’re in control.
This is your decision.
You’re modeling the support they’ve always deserved—starting before they even hire you.
Scarcity says: “Time is running out.”
Safety says: “You have time to choose what’s best for you.”
This isn’t about closing—it’s about opening.
Opening a relationship.
Opening the possibility for support.
Opening someone’s belief in what’s possible when they say yes to themselves.
Doulas: You’re Already Built for This
If you’ve ever thought, “I’m just not good at sales,” let me lovingly call BS.
Advocacy, agency, consent, empowerment—
These are your superpowers.
You’ve already been doing heart-led, high-integrity, trauma-informed work for years.
Now it’s time to bring those same values into how you sell.
Let’s recap:
The 3 Feminine Sales Strategies Every Doula Needs:
Lead with curiosity, not convincing.
Let it be personal, not perfect.
Create safety, not scarcity.
Sales Is Sacred. And It Can Feel Like Home.
You don’t need a better script—you need to come home to your power.
Sales gets easier when you stop performing and start connecting.
And if you’re ready to dive deeper?
I created a podcast episode that walks you through all of this, with examples, mindset shifts, and scripts you can start using today.
🎧 Listen to the full episode: Sell Like a Human: 3 Sales Mistakes Keeping You Broke and Burnt Out
