How to Sell Premium Doula Packages Without Flinching at Your Own Price
Are you a doula who's been second-guessing your pricing every time you show up online?
Maybe you’ve been duct-taping together a strategy from free downloads, podcasts, and Instagram tips—but still not getting doula inquiries.
Maybe you know your work is sacred—but struggle to price your doula packages in a way that reflects the transformation you actually offer.
Maybe every time you quote your rate, you feel like you have to explain, justify, or brace for impact.
If any of that sounds familiar? You’re in the right place.
Today, we’re diving into how to price your doula services with power, purpose, and profit—so you can stop playing small and start building a birth business that fully supports the life you’re here to live.
The Invisible Pricing Scripts Holding You Back
Most doulas are walking around carrying silent beliefs that keep them undercharging:
“If I raise my price, no one will book me.”
“I have to be affordable to be accessible.”
“My work is heart-led—I shouldn’t want to make more.”
These are more than passing thoughts. They’re deep cultural conditioning.
The truth?
Staying underpriced doesn’t make you noble. It makes you invisible.
And it keeps you from showing up as the grounded, confident guide your clients need.
You’re Not Charging for the Hours—You’re Charging for the Transformation
Let’s reframe this.
You’re not charging for two prenatals and labor support.
You’re charging for:
The way your client sees herself after giving birth.
The moment she owns her voice in the delivery room.
The midnight text where she says, “I couldn’t have done this without you.”
Your pricing should reflect the depth of your presence and the power of the transformation you facilitate—not the hours on your calendar.
Price = Promise
Here’s the pricing truth most doula business coaching programs miss:
Your price sets the tone for your entire client relationship.
Low pricing doesn’t just hurt your income—it dilutes your impact.
When you set a premium price with confidence, you’re saying:
This is a high-touch, soul-aligned container.
I respect your birth—and I respect my energy.
You can trust me to guide you, hold you, and honor this process fully.
When your price is aligned with your value, your clients rise to meet it.
How to Talk About Your Pricing Without Flinching
Instead of nervously listing off your package details and hoping she doesn’t balk, try this:
“This experience is $2,800. It includes emotional, physical, and energetic support for one of the most powerful moments in your life. I’m not charging for hours—I’m charging for transformation.”
Or:
“I take only 2 clients per month because this isn’t a transaction—it’s a partnership. My support is personal, present, and designed to walk with you every step of the way.”
This isn’t sales copy. This is presence. And that’s what makes pricing land with clarity.
When You Price From Power, You Give Others Permission
Raising your rate doesn’t just impact your bank account—it shifts your entire field.
I’ve had doulas inside my Sell to Serve coaching container raise their prices by $500+ after one call.
One of them booked a new client 48 hours later—no objections. No negotiating.
She didn’t change her service.
She changed her belief.
This is what happens when you stop pricing from fear—and start pricing from frequency.
Stop Needing Everyone to Say Yes
Here's a truth most doulas need to hear:
You don’t need every pregnant woman to hire you.
You need the right ones.
When you price with purpose, you stop chasing lukewarm leads and start calling in clients who value your support, respect your time, and are ready to say yes.
Ask yourself:
“Who is this price designed to attract?”
That’s how you move from burnout and bargaining to booked out and boldly aligned.
Final Truth: You’re Not for Everyone—But You Are for Someone
Let this sink in:
You don’t need to whisper your price.
You don’t need to discount your way into someone’s birth room.
You don’t need to flinch.
You are a doula. A guide. A mirror. A steady anchor.
Your energy is sacred. Your presence is the product.
So price like it.
Ready to Own Your Worth and Start Booking Aligned Clients?
If this blog hit something deep—good.
That means you’re ready for your next level.
Enrollment is now open for Sell to Serve—my signature live coaching program that helps doulas attract more ideal clients, lead powerful sales conversations, and raise their rates without guilt.
This isn’t just another course. It’s an intimate, high-touch container where we:
✅ Audit your entire sales system
✅ Workshop your actual consult flow and content strategy
✅ Hold live hot seats every week
✅ Help you own your magic and make it sell
We start Monday.
And I’ve opened 5 free Confidence Call slots for doulas who need a gut-check before they apply. No pressure, no fluff—just clarity and support.
Book yours now
Or DM me the word Confidence on Instagram @thelisavee
Because your pricing isn’t just a number—it’s a declaration.
Let’s raise it together.
