The #1 Content Trick That Builds Trust with Pregnant Moms (Spoiler: It’s Not Education)
If you’re a doula who’s been posting your heart out on Instagram—sharing tips, timelines, and resources—but still not getting the doula inquiries, bookings, or income you want… this post is for you.
Because the truth is: educational content alone isn’t what builds trust.
And if you’ve been stuck in that cycle, it’s not because you’re doing something wrong. It’s because you’ve been taught to focus on value—but not on connection.
Let’s break this down.
You’ve Been Showing Up Like They Told You To
✔️ What to Pack in Your Hospital Bag
✔️ 5 Signs Labor Has Started
✔️ When to Call Your Doula
You’re consistent. You’re informed. You’re doing what every doula business coach and marketing guru recommends: educate your audience.
But here’s what no one tells you:
Information doesn’t equal inspiration.
Education doesn’t equal enrollment.
Because your dream clients don’t just need data. They need you.
Why Your Doula Content Isn’t Converting
If you’re not booking clients, it’s not because your tips aren’t helpful.
It’s because:
Your content feels like a Google search result.
You’re showing up as the expert—but not as the human.
Your audience doesn’t get a sense of your energy, your story, your essence.
Educational posts make you informative—but they don’t make you memorable.
And pregnant women? They’re not just looking for knowledge. They’re looking for someone who feels like home.
The Real Doula Marketing Strategy That Works: Emotional Storytelling
When I stopped teaching and started telling the truth—everything changed.
I shared about my unmedicated birth.
About my eating disorder recovery.
About the rage I felt postpartum.
About the miscarriage that cracked me wide open.
And that’s when the DMs came. The inquiries. The conversions.
Why?
Because storytelling creates emotional resonance. And emotional resonance builds trust.
Want to create content that lands? Start here:
A moment that made you feel something big this week.
A client story that reflects transformation.
A belief you’ve outgrown in your own motherhood.
And then ask: What does this teach my audience about what’s possible for them?
From Story to Sales: The Bridge Most Doulas Miss
Most doulas drop their story and hope it sells on its own.
But you have to help your audience connect the dots.
Example:
"After spiraling postpartum, I built a container that gives women the integration support I never had. That’s why postpartum support is sacred in my packages."
This isn’t pitching. It’s positioning.
It’s you saying, I’ve been where you are—and I’ve built something to guide you forward.
Why You Need an Email List (More Than Another Reel)
Instagram is the front porch. Your email list is the living room.
Want a space where people actually see your offers? Build your list.
Some of my most powerful sales emails were written while sobbing. Imperfect. Raw. Real.
But they converted—because they were human.
That’s what moves people. That’s what sells. Not the perfectly polished post.
Ready to Shift from Invisible to Irresistible?
Stop relying on education. Start building connection.
Your voice, your energy, your leadership as a birthworker is the thing that sells—not just what you know, but how you show up.
And if you’re done spinning your wheels and ready to book out with ease and soul?
🎤 Join me for the Doula Success Roadmap: Book 3 Clients in 30 Days masterclass.
It’s free, it’s live, and it’s packed with everything you need to go from crickets to "I need you."
Can’t make it live? DM me @thelisavee for the replay (available for 72 hours only).
