Lisa Villani Lisa Villani

The Real Reason Your Doula Consultations Go Nowhere

Why do doula consults feel great… but still end in ghosting? In this episode, I break down the real reason consults don’t convert- and it’s not your confidence or connection. Learn the simple structure that creates clarity, trust, and decisions without feeling salesy.

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Lisa Villani Lisa Villani

What It Really Takes to Build a Six-Figure Doula Business (No Sugarcoating)

I recorded this episode to talk honestly about what building a six-figure doula business actually requires, beyond certifications, long hours, or trying to be everything to everyone.

I share what shifted my own doula business and what I see consistently in doulas who build profitable, sustainable doula businesses: leadership in conversations, visibility that does the heavy lifting, and learning how to sell your services without feeling pushy or fake.

This episode is a grounded look at why so many doulas feel stuck doing meaningful work without consistent income, and what changes when you lead differently.

👉 DM AUDIT on Instagram if you want support getting clearer, more visible, and more booked.

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Lisa Villani Lisa Villani

When You Believe in the Mission But Doubt Your Doula Self: A Brutally Honest Convo With Kelly Cox of Share The Drop

This episode is for women building something meaningful…
 and quietly wondering why it feels so hard.

Building a mission-driven business isn’t just about strategy or growth.

It’s emotional.
 It’s heavy at times.
 And it often asks more of you than anyone prepares you for.

In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most.

But this isn’t a conversation about features or tech.

It’s about the woman behind the work.

We talk honestly about:

  • The moments Kelly doubted herself and questioned whether she was the right person to build this

  • What it’s like to carry responsibility for families and babies while still figuring yourself out

  • The complicated relationship with visibility and social media as a founder

  • The emotional weight of building something rooted in care and service

  • Where she sees the business, and herself, heading in 2026

If you’ve ever thought, “I believe in this, but I’m not sure I’m built for the weight of it,” you’re not alone.

And you’re exactly where you need to be.

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