The ‘Hard to Book’ Myth: Why Clients Aren’t Buying (and How to Fix It)
When Booking Clients Feels Hard...
This week, a client messaged me something that made me pause.
She told me she was hesitant to join a group program—she thought 1:1 would be safer. But she trusted herself. She joined anyway.
Now? She says it was the best decision she could’ve made for her confidence, her brand, and her sales.
Surrounded by like-minded women in health and wellness, she’s finally feeling the momentum she craved.
That’s the magic of community. Of support. Of being in the room where everyone’s rising.
And that’s what this blog (and this series) is really about: reminding you that you’re not alone—and that bold, aligned sales get to be your new normal.
Let’s dive in.
The “Hard to Book” Myth (And What’s Actually Happening)
You’re showing up. You’re posting. You’re doing what you think you should be doing.
But the inquiries? Crickets.
Cue the inner voice:
“Maybe no one’s buying right now…”
Here’s the truth: people are always buying. The real question is—are they seeing YOU as the one they want to buy from?
Let’s unpack what might be getting in the way.
What’s Creating Friction in Your Sales Flow?
1️⃣ You're Blending In Instead of Standing Out
When your content sounds like everyone else’s, you’re not giving people a reason to choose you.
Fix: Clarify what makes your offer (and your voice) different.
2️⃣ You're Making It Too Hard to Buy
If people have to DM you for links, dig through your content to find your offer, or guess what you do—you’ve already lost them.
Fix: Simplify. Clear calls to action. Direct links. Clean funnel.
3️⃣ Your Energy is Off
Desperation repels. Detachment disconnects.
Fix: Sell with belief. Speak like you know your offer is the thing that will change their life—because it is.
🛠️ Action Step: Ask yourself: “If I were my ideal client, would I know how to work with me?” If the answer’s no, fix it today.
The Biggest Booking Blockers
Blocker #1: Content That’s Informational, Not Transformational
Tips are helpful, but transformation is what sells.
Fix: Paint the picture—what’s possible after working with you?
Blocker #2: Speaking to the Wrong Audience
Some people will like your content but never buy.
Fix: Get specific. Speak directly to the pain points of your ideal client.
Blocker #3: No Urgency
If people don’t feel a reason to act now, they’ll wait… and wait.
Fix: Use urgency. Limited spots. Deadlines. Incentives. Momentum.
🛠️ Action Step: Review your last 5 posts. Are you selling the outcome? Are you speaking to the right person? Are you giving them a reason to act now?
Segment 3: Shifting Into Booking Energy
Here’s how to make booking you feel like the next obvious step:
Sell the Decision, Not the Details
Don’t just say what’s included. Say who it’s for.
Example: “This is for you if you’re ready to finally [insert transformation].”
Show Up Like You’re Already Fully Booked
Confidence attracts. If you believe in what you’re selling, others will too.
Engage. Don’t Just Post.
DMs. Voice memos. Comments. Conversations.
Connection is what turns lurkers into clients.
🛠️ Action Step: DM one person who’s been engaging with your content. Start a real conversation. See what happens.
What This Series Has Taught Us
Let’s recap the series:
Ep 1: Lead gen feeling dry? Let’s fix it.
Ep 2: Your brand should be selling for you.
Ep 3: Content isn’t just for likes—it’s for conversions.
Ep 4: Confidence sells better than any script.
Ep 5: Ghosting isn’t the end—now you know how to bring them back.
Ep 6: Booking isn’t hard. You just need to lead with clarity and confidence.
💡 Core Message: You don’t need to work harder. You need to show up clearer, bolder, and more you.
Final Words + A Bold Next Step
This series was built to change how you see sales.
Not as something sleazy or overwhelming—but as a skill. A leadership tool. A mirror.
You’re no longer crossing fingers and hoping people reach out.
You’re showing up like the powerful expert you are. You’re creating momentum. You’re leading.
📓 Journal Prompt: “How can I make it easier for my next client to say yes to me?”
🚀 Action Step: Pick ONE takeaway from this series, implement it this week, and DM me what happens.
🔥 And if you’re ready for next-level growth, community, and strategy?
The Sell to Serve waitlist is open. Click here to join us in the next round. I’d love to have you in the room.
