The Importance of Marketing and Selling Doula Support (Even When It Feels Hard)
Are You a Doula Who Feels Invisible Online? This Is for You.
Published: May 10, 2025
By: Lisa Villani, Sales Coach for Doulas + Creator of Sell to Serve
Why Marketing Your Doula Services Matters More Than Ever
Let’s get one thing straight:
Marketing your doula business isn’t about being trendy.
Selling your birth support services isn’t about “hustling.”
It’s about service. Advocacy. Activism.
Because too many women still don’t know what’s possible in birth.
Because too many doulas are still whispering when they were meant to roar.
And because the truth is—birth work changes lives. But in a world that doesn’t fully value it yet, your visibility matters.
So today, we’re unpacking exactly why marketing and selling doula support is essential, and how you can show up bolder, louder, and more rooted in your mission.
Why Selling Doula Services Can Feel So Damn Hard
You’re not imagining it.
Marketing doula services can feel like screaming into the void.
You're offering soul in a system obsessed with speed.
You're selling nervous system support in a marketplace addicted to convenience.
You’re holding space… while algorithms reward noise.
And that dissonance?
It’s exhausting.
But here’s what I want you to know:
You're not bad at sales.
You're not invisible.
You're just ahead of the curve.
You’re trying to sell healing in a culture that doesn’t even realize it’s wounded.
Of course it feels hard.
Because you're not just selling a service—you’re re-educating a system.
Doula Work Isn’t a Luxury—It’s Leadership
Let’s break this down:
Birth work isn’t “extra.”
It’s trauma prevention.
It’s nervous system regulation.
It’s legacy work.
But because our culture has normalized birth trauma, your message may not land right away.
You’re saying, “I help you feel safe and seen during birth.”
But most people don’t even know that’s an option.
You’re marketing empowerment in a marketplace that doesn’t know it’s missing.
Marketing = Advocacy
Here’s the reframe that will change everything:
Marketing is advocacy.
Every time you explain what a doula actually does...
Every time you post about physiological birth or trauma-informed care...
You are shifting the culture.
Yes, it might feel slow.
Yes, it might feel like no one’s listening.
But you’re not behind—you’re building a new standard.
The real win?
Not 100 likes.
But the one woman who walks into her birth with power because she read your post.
4 Ways to Market Your Doula Business With More Impact
If you’re marketing birth support in a world that doesn’t yet value it, here’s what will help you stand out:
1. Tell Better Stories
Skip the textbook definition.
Instead, talk about the moment your client said, “I couldn’t have done this without you.”
2. Paint the Contrast
Most women don’t realize how disconnected their experience was—until they hear what’s possible.
Show the “before and after” journey.
3. Be Bold About What You Believe
You’re not here to play small.
Call out the normalized trauma.
Say the quiet parts loud.
4. Sell the Feeling, Not the Features
People don’t buy “2 prenatal visits and a postpartum check-in.”
They buy calm.
They buy confidence.
They buy not feeling alone.
Final Truth: Your Voice Is the Revolution
You weren’t meant to fit in.
You were meant to lead.
Yes, selling birth support may take more energy, more emotional labor, and more education.
But every time you speak up, every time you share your offer, every time you claim your value…
You’re creating a ripple effect.
You’re changing birth culture.
And the right clients?
They will feel it.
And they will find you.
Ready to Be Seen as the Doula You Are?
If this post lit something up in you—don’t stop here.
👉🏼 Come say hey on Instagram @thelisavee and tell me your biggest takeaway from this blog.
You don’t have to do this alone.
Let’s make birth sacred—and seen—again. 💥
