Coming Home: The Messy, Beautiful Evolution of My Brand
(And What It Taught Me About Alignment, Identity & Leadership)
Let’s talk about something we don’t talk about enough in the online business world:
The messy middle of brand evolution.
The pivots.
The identity spirals.
The “Wait, who even am I right now?” moments.
I’ve lived them all over the past 18 months—and if you’re in one of those seasons, I want to offer some truth that might help you breathe a little deeper today.
Because despite the whiplash and the doubt… the detours were part of the path.
First- The Whiplash Is Real (But It’s Not a Sign You’re Failing)
At one point, I felt like my brand was changing every five minutes.
Not because I was flaky.
But because I was searching—for clarity, for resonance, for alignment that felt like truth and not trend.
I tweaked offers based on what gurus promised would scale faster.
I questioned myself every time I made a pivot, afraid people would think I was unstable.
I abandoned parts of myself that didn’t feel “professional” or polished enough.
Looking back, I wasn’t flailing—I was filtering.
I was separating what was meant for me from what I was forcing.
And if that’s where you are right now? I want you to know it’s not wrong. It’s just part of remembering who you are.
Tangible Reflection:
Revisit your last 3 pivots. Which were rooted in clarity… and which were fear-based?
Ask yourself: If no one could judge me or unfollow me, what would I change today?
The Difference Between Pivoting and Scrambling
One of the biggest lessons I’ve learned is this:
Not every pivot is aligned.
Some are panic-fueled.
Some are disguised people-pleasing.
Some are ego-driven attempts to “prove something.”
Here’s the reframe:
A true pivot feels like exhaling.
Like relief.
Like coming home to a part of yourself you forgot how to trust.
The only way to know the difference?
You have to be brutally honest about what’s fueling your decisions.
Are you moving from clarity—or confusion?
From vision—or fear?
From soul—or ego?
Try This:
Before your next business decision, pause and check your energy. Journal it out. What’s driving this move?
Create two columns: “Soul moves” vs. “Scramble moves.” Start tracking what patterns emerge.
Why Mentorship Matters (Even When You Know Your Sh*t)
Even with all the mindset tools, journaling practices, and self-awareness…
Sometimes we still can’t see clearly from the inside.
That’s why having mentors saved me. Not because they handed me a script—but because they handed me a mirror.
They reflected the truth I was too scared to name.
They reminded me who I was when I was tempted to become someone else.
They didn’t fix me—they focused me.
And when you’re in the swirl of change, focus is everything.
Mentorship Questions to Reflect On:
Who are the 2–3 people who truly “get” your vision and values? Are you letting them speak into your process?
What feedback loop do you need to create to anchor yourself back when you drift off course?
Coming Home to My Sacred Work
After all the shifting, I realized something game-changing:
I didn’t need to start over.
I needed to return.
Return to the women I’ve always been meant to serve:
Doulas. Birth Workers. Mompreneurs.
The women building empires while raising babies.
The ones who hold space for others and forget to hold it for themselves.
The ones who doubt their worth right before they change someone’s life.
That is my work. That is my heartbeat.
For You:
Who were you serving before the world told you to niche, scale, or pivot?
If your business was a protest, what would it be pushing back against?
🔥 What I Stand For Now
I’ve gotten clearer than ever about what my brand stands for—and what I refuse to dilute anymore:
I stand for women carving their own path, unapologetically.
I stand for birth workers who refuse to shrink just to fit into an “online business box.”
I stand for bold, heart-led sales rooted in service, not shame.
I stand for the messy middle. For ownership. For visibility. For voice.
And if that’s you—if you’re tired of hiding or “figuring it out” quietly behind the scenes—welcome home.
Because you don’t have to be finished to be powerful.
You don’t need a shiny elevator pitch to speak with impact.
You don’t need to wait to be “ready” to return to your truth.
You just need to trust that what’s inside you is already enough.
Final Takeaway:
If you’re in a season of confusion or change, remember:
You’re not failing. You’re becoming.
The only real failure?
Abandoning the work your soul came here to do.
So take the detour.
Feel the whiplash.
Scramble a little if you must.
But don’t stop showing up.
Because your becoming is someone else’s permission slip.
And it just might lead you home.
