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5 Silent Killers Hiding in Your Doula Business
These hidden habits are keeping dream clients from saying yes.
You’re heart-led. You care deeply.
You want to serve, not “sell.”
And that’s exactly how the silent sales killers sneak in.
They make you second-guess the pitch. Soften your message.
Stay passive. And hope someone “just gets it”.
Spoiler: they don’t.
This guide shows you the 5 quiet habits that are stopping you from being booked out—so you can go from “no’s” to fully booked.
Have You Fallen Into One of These 5 Silent Sales Killers?
You’re teaching your heart out… but not giving people a reason to hire you. Free value is great, until it replaces your actual offer.
1. The Over Educator
2. The Vanilla Vibes
You’re showing up, staying sweet, staying safe… and staying forgettable. Playing nice won’t get you paid.
You’re vibing with them, but when it’s time to ask for the sale? You shrink. Your confidence goes quiet. And so does your prospect.
3. The Passive Presence
You’re downplaying your brilliance, and dream clients overlook you. Confidence sells... but only when you let them see it.
4. The Quiet Expert
You have passion. You have purpose. But no one knows how the heck to work with you. So they move on.
5. The Confused Buyer Journey
What You’ll Walk Away With:
✅ A clear breakdown of the 5 most common habits that quietly kill the sale
✅ Instant awareness of which one(s) you’re doing
✅ Quick mindset + messaging reframes that actually move the needle
✅ Tangible prompts to help you to shift into aligned, confident, client-attracting energy
✅ Clarity on what’s sabotaging your bookings and how to fix it without feeling desperate or out of alignment
Why This Matters
Because you’re not doing this incredible work to stay invisible. You’re not pouring your heart into posts, consults, and content just to keep hearing crickets.
These sneaky sales killers? They don’t just block the “yes.” They chip away at your confidence. They make you question your worth. And they keep your calendar a whole lot emptier than it should be.
But once you can see them, you can shift them. Quickly. Powerfully. In a way that feels aligned and actually gets you booked. So you can focus on what’s really important to you—supporting births, changing lives, and being the incredible doula you were put on this Earth to be!
Meet Lisa Villani
Lisa Villani is a sales coach, birth doula, and mom on a mission to help heart-led doulas get booked without ever feeling fake, forceful, or salesy.
She built a thriving doula practice by showing up with boldness, clarity, and a whole lot of heart.
Now, she teaches other doulas how to sell with the same grounded confidence, so they can grow their business, stay true to their values, and focus on what they love most, supporting families through birth.