Year-end reflections on scaling a doula business—what I had to admit, let go of, and change to grow sustainably without burnout.

This episode is for women building something meaningful…
 and quietly wondering why it feels so hard.

Building a mission-driven business isn’t just about strategy or growth.

It’s emotional.
 It’s heavy at times.
 And it often asks more of you than anyone prepares you for.

In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most.

But this isn’t a conversation about features or tech.

It’s about the woman behind the work.

We talk honestly about:

• The moments Kelly doubted herself and questioned whether she was the right person to build this

• What it’s like to carry responsibility for families and babies while still figuring yourself out

• The complicated relationship with visibility and social media as a founder

• The emotional weight of building something rooted in care and service

• Where she sees the business, and herself, heading in 2026

If you’ve ever thought, “I believe in this, but I’m not sure I’m built for the weight of it,” you’re not alone.

And you’re exactly where you need to be.

Discover why growing your doula business feels slow and heavy, and learn the framework that finally creates real momentum. Perfect for doulas wanting clarity, traction, and consistent clients.

Struggling on consults? This episode reveals why polished scripts fall flat, and how your real, grounded presence is what actually books clients.

Discover how overcoming imposter syndrome around social media coaching helped Lisa Vee step into her true strengths and teach doulas a visibility approach rooted in sales psychology, confidence, and authentic connection. Learn why embracing your unique voice leads to more freedom and more sales.

Discover why most doulas don’t have a marketing problem but a clarity problem. Learn how authentic branding helps you stand out and attract aligned birth clients.

Discover why niching down is the secret to a booked-out doula business. In this episode, Loudmouth Lisa shares how finding your niche, clarifying your message, and mastering sales can help you attract dream clients, grow your birth business, and sell with confidence.

What if I told you that you’re not scared of the camera, but you might be scared of being seen.

And that fear? It’s not weakness. It’s protection.
 It’s your nervous system whispering, “It’s not safe to be fully me in front of the entire dang internet.”

But here’s something I believe in my heart: your presence is the strategy.
Not your trending audios. Not your color palette. You.

In this episode, I’m pulling back the curtain on what’s really hiding underneath the fear of showing your face (and your voice) online, and how to rewire your relationship with visibility so you can start showing up in your full energy (even if your hands are shaking).

You’ll learn how to:
 ✨ Build confidence without faking it
 ✨ Turn camera fear into connection
 ✨ Find your “on-camera” personality without being performative
 ✨ Stop waiting to feel ready, and start showing up messy but magnetic

Because the truth is: you can’t cash in a color palette.
 You cash in connection.

If you’re ready to stop hiding behind quotes and stock photos, and finally let your audience feel you, this one’s going to hit deep.

🎧 Listen now and tag me @thelisavee with your next face-to-camera video so I can hype you up. 

👀 And if you’re craving more support around showing up boldly online… stay tuned for something brand new I’m dropping soon: BOOKED & BOLD — Socials That Sell- The Visibility Experience for Doulas Who Refuse to Blend In.