Healing While Hustling: What It’s Really Like to Run a Doula Business Through Fear, Motherhood, and a Messy Middle

If you’ve ever felt like you’re “not qualified enough” to teach something you’re actually really good at, this one’s for you.

Because for a long time, I carried a secret I never said out loud:
I felt like a complete imposter teaching anything related to social media.

Yes, me.
The visibility girl.
The sales mentor.
The person who built more than one business online.

And still, I questioned myself.

I wasn’t the coach with 50,000 followers.
I didn’t have the perfectly curated feed, the on-trend aesthetic, or the polished, corporate-looking brand.

I was just me.
Raw. Honest. Bold. A little messy.
A little too loud for some people and “too much” for others.

So every time someone said, “Lisa, can you help me with my content?”
My first instinct was:
Why would anyone listen to me?

But here’s what I didn’t understand back then.

I wasn’t teaching social media.

I was teaching freedom.
I was teaching clarity.
I was teaching connection.
I was teaching the kind of visibility that converts because it actually feels like you.

And that changes everything.

The Moment Everything Clicked

One day during a private coaching call, a doula said to me:

“I finally feel like I can talk online the way I talk in real life.”

And that line hit me in the gut.

Because that was the whole point.

I wasn’t teaching her how to hack the algorithm.
I wasn’t giving her scripts to sound like someone she wasn’t.
I wasn’t telling her to niche herself into a corner or post 5 times a day.

I was helping her listen to herself.
I was helping her feel safe to take up space.
I was helping her trust her voice, her story, her personality, her perspective.

I was helping her show up as a whole huma, not a watered-down expert.

And guess what happened next?

She made more sales.

Not because she suddenly became smarter.
Not because she changed her prices.
Not because she got more followers.

But because her message finally felt like hers.

The Truth About “Social Media Coaching”

Let me be even more direct.

Social media coaching, when done the right way, is sales coaching.

Visibility is sales.
Messaging is sales.
Clarity is sales.
Identity is sales.
Confidence is sales.

Every time you hit “post,” you’re communicating:

Here’s who I am.
Here’s who I help.
Here’s how I see the world.
Here’s what I stand for.
Here’s what it feels like to work with me.

That’s not content.

That’s sales psychology.

And once I started seeing it through that lens, everything in my business opened up.

I stopped shrinking.
I stopped apologizing for not being the typical “social media coach.”
I stopped thinking I needed more followers to be credible.

Because my approach wasn’t built on vanity metrics.
It was built on depth.
It was built on understanding people.
It was built on connection, compassion, energy, and emotion, the very gifts that have always come naturally to me.

The gifts that used to make me feel “too much.”

The gifts that now make me magnetic.

How This Shift Changed My Clients’ Results

When I brought this new lens into my work with doulas, something huge happened almost immediately.

Their content went from generic to unforgettable.
Their presence went from quiet to undeniable.
Their messaging went from confusing to crisp.
Their energy went from hesitant to powerful.

Their DMs started lighting up.
Their consults felt easier.
Their objections softened.
Their conversions doubled, tripled, sometimes even more.

Not because they became “better marketers.”

But because they became themselves online, confidently, fully, unapologetically.

And that’s when I realized:
This isn’t just about visibility.

It’s about liberation.

Why I’m Sharing This With You

If you’re a doula or a women’s wellness professional who’s been overthinking your online presence…

If you feel like you need more certifications, more followers, more time, or more polished content before you’re “allowed” to show up…

Hear me clearly:

Your approach, your voice, your lived experience, and your energy are your gifts.
And when you learn how to leverage them online, you don’t just grow a business.

You grow your confidence.
You grow your impact.
You grow your sales, without becoming someone you’re not.

This is the work I love more than anything: helping women feel free enough online to actually stand out and get chosen.

And it all started when I stopped trying to be the coach I thought I was “supposed” to be…

And let myself become the coach I already was.

Final Thoughts

Imposter syndrome didn’t leave overnight.
It softened every time I watched a client breathe easier, speak louder, post with clarity, or sign a client from a piece of content that finally felt like her.

And now?

I can say this with my whole chest:

My unique approach works because it’s real.
Because it’s human.
Because it builds trust.
Because it gives doulas permission to show up boldly.

And when a woman feels free to be herself online, she becomes unforgettable.

She becomes a leader.

She becomes someone people hire.

If you’re ready to step into that version of yourself, the version who sells by being real, I’d love to support you.