How to Get Doula Clients Fast (Pregnant + Postpartum Moms Who Are Ready to Book)

If your doula business feels heavier than it should…
If you feel like you’re doing everything and still barely moving…
If you’re wondering why other doulas seem to be gaining traction faster than you…

Take a breath.

Because nothing is wrong with you.
What’s wrong is the structure you’re trying to build a business on.

This is where the Momentum Wheel comes in- the framework that separates stagnant doulas from the six figure doula who leads with clarity, ease, and confidence.

Let’s break it down.

Why the Beginning Feels So Damn Hard

In the early days of your doula business, you’re building from pure emotion.

Grit.
Desire.
Belief.
Identity that’s still forming.

You’re trying to:

• Be visible
• Call in clients
• Take up space
• Not spiral when a consult ghosts you
• Show up even when you feel lost

And even with all that effort, you feel like you’re not going anywhere.

Here’s why:

You’re pushing a wheel with one spoke.

It’s like dragging a wagon with square wheels and saying,
“Why won’t this thing roll?!”

Momentum isn’t personal.
It’s mechanical.

You’re not stuck because you’re not good enough.
You’re stuck because no one- not even a future six figure doula- can roll a one-spoke wheel.

Adding the Second Spoke- And Feeling the First Real Shift

Now imagine adding just one more spoke:

• Clarity
• Messaging
• Finally understanding the difference between content that educates vs. content that sells
• Niching down with confidence
• Saying, “This is who I help. Period.”

It doesn’t change everything overnight…

But suddenly the wheel feels less lopsided.

Your message sharpens.
Your content hits differently.
Somebody DMs you.
Somebody replies to a Story.
Somebody asks for pricing.

It’s small.

But it’s movement.

And movement builds belief.
Belief builds momentum.
Momentum builds a doula who feels unstoppable.

What a Fully Built Wheel Looks Like

Now jump ahead.

Picture your wheel fully equipped with ALL the spokes:

• Instagram (visibility)
• DM conversations (connection)
• Email marketing (loyalty)
• Long-form content (depth)
• Local networking (credibility)
• A bold, clear niche
• A simple offer stack
• Consult mastery
• Follow-up that actually works
• Systems that keep everything flowing

A full wheel doesn’t wobble.
It rolls- effortlessly.

This is when your effort-to-result ratio finally becomes fair.

This is when:

• Visibility feels natural
• Leads come in without hustle
• Your confidence becomes steady
• Selling feels like service
• Consults convert because your energy is grounded

When your wheel is built, you’re not chasing clients.

You’re leading.

This is the moment you start stepping into six-figure doula territory- not through force, but through structure.

The Spokes of the Wheel (And Why Each One Matters)

Let’s break down each spoke with precision.

Instagram- Your Visibility Engine

How people find you, trust you, and get familiar with your voice.
But IG alone cannot carry a business.

DM Conversations- Your Connection Engine

This is where real desire is uncovered.
Where relationships start.
Where leadership is felt.

Email Marketing- Your Loyalty Engine

Social media can glitch, crash, or hide you.
Email is intimate, consistent, and high-conversion.

A missing email list can cost you years of momentum.

Long-Form Content- Your Depth Engine

Blog · Podcast · YouTube
This is where people feel your authority and commitment.

Local Networking- Your In-Person Credibility Engine

Prenatal yoga studios.
Baby fairs.
Midwives.
OB offices.

In-person energy builds trust instantly.

Consult Mastery- Your Conversion Engine

This is where HEART-Led communication turns curiosity into a contract.
Where you stop performing and start leading.

Follow-Up- Your Momentum Maintenance Engine

Most doulas lose clients here.
Follow-up is how you stay present until they are ready.

Systems & Simplicity- Your Stability Engine

Templates.
Workflows.
Calendly.
Boundaries.
Content rhythms.

Structure creates freedom.

The Psychology of Momentum

Momentum isn’t just strategic- it’s psychological.

Once your wheel starts turning:

• You stop questioning yourself
• You stop undercharging
• You stop hiding your gifts
• You stop letting one “no” wreck your week
• You stop waiting for confidence and start acting from it

And instead…

You start trusting your voice.
You start enjoying sales.
You start attracting aligned clients.
You start stepping into the leader you’re meant to be.

This is how a six figure doula is built- from identity, structure, and momentum.

Not hustle.

How Sell to Serve Builds Your Wheel for You

Inside Sell to Serve, we don’t toss random tactics at you.

We build the wheel- strategically, emotionally, and sustainably.

Week by week, spoke by spoke:

• Your identity
• Your niche
• Your messaging
• Your Instagram
• Your DM skills
• Your consult mastery
• Your follow-up flow
• Your content strategy
• Your systems
• Your confidence
• Your momentum

This is the program that shifts you from guessing… to growing.

From doubting… to leading.

From “Will this ever work?” to “I know exactly what to do next.”

If your wheel feels wobbly…

If you’re pushing and pushing and not moving…

If you know you’re meant to support families but you can’t seem to gain traction…

You don’t need more effort.

You need more spokes.

I’m opening a handful of clarity calls for doulas ready to build real momentum.

On this call, we will:

• Identify which spokes you’re missing
• Diagnose where momentum is leaking
• Map out your next steps
• Determine if Sell to Serve is the right container

No pressure.
No pitch disguised as support.
Just clarity- one of the most powerful spokes of all.

If you want a wheel that finally. freaking. moves…

Click here to book your clarity call.

You deserve a doula business that supports you- not a business you have to drag through mud.

Let’s build your wheel.
Let’s build your momentum.
Let’s change your year.