Why You’re Not Getting Hired (Even Though You’re a Great Doula)
You’ve got the certifications.
The passion.
The experience.
The heart.
You know you’re a damn good doula.
But here’s the harsh truth:
If your content, your presence, and your brand don’t reflect that power?
You’re not going to get hired.
And I don’t say that to scare you—I say it because I’ve seen too many incredible doulas get passed over while someone with half their skill books out their calendar. Why?
Because visibility isn’t about being the most qualified.
It’s about being the most felt.
Playing Small Online? It’s Costing You Clients
This message is for the birthworker who's tired of playing small online.
For the postpartum doula who’s done watching less-experienced peers rake in the inquiries while she hides in plain sight.
For the passionate doula business owner who’s so ready to be seen—but afraid of being “too much.”
If that’s you?
Let’s change that. Starting now.
What Quiet Confidence Looks Like (and Why It’s Sabotaging You)
“Staying humble” might feel safe.
But in the world of online marketing for doulas, it often leads to invisibility.
You don’t have to become loud or fake or pushy. But you do need to start letting people feel you. Your passion. Your conviction. Your energy.
Quiet confidence is beautiful in person.
But online? It can come off as disengaged, unsure, or forgettable.
And clients don’t hire doulas they forget.
Leadership Energy Sells—Without the Ick
Here’s what builds trust online:
✅ Certainty
✅ Direction
✅ Embodied leadership energy
And no, that doesn’t mean acting like a used car salesperson.
It means owning the power of what you offer and leading your audience with clarity and calm authority.
When your messaging says, “I’ve got you,” people feel safe saying yes.
That’s not salesy. That’s service.
Real Talk: What It Actually Means to Show Up Boldly
Being bold in your doula marketing doesn’t mean oversharing or doing trends you hate.
It means:
Speaking directly to your ideal client’s desires and fears
Letting your actual personality show (yes, even the unfiltered parts)
Choosing messaging that moves people—not just educates them
Giving people a reason to stop scrolling and feel something
Because again: people don’t hire who knows the most. They hire who they feel the most.
4 Tangible Ways to Make Your Doula Brand Magnetic This Week
Here’s how to shift into magnetic visibility without a complete overhaul:
1. Rewrite Your Bio with Authority
Make it crystal clear who you serve, how you help, and why you’re different. No vague fluff. No “I’m just a doula” energy.
2. Show Your Face More
Your face builds trust faster than any caption ever will. Post a Reel. Share a selfie. Film a 15-second tip. Let people connect.
3. Tell the Story Behind Your Work
Why do you do this? What have you been through? Share it. The more real you are, the more relatable you become.
4. Make Clear Invitations to Work With You
Stop hiding your offers. Create bold CTAs. Use your stories, captions, and DMs to say: “Here’s how you can work with me.” People need the reminder.
Feeling Invisible Isn’t Your Fault—But It Is Your Responsibility to Shift
If your content isn’t converting…
If you’re wondering how to get doula clients on Instagram…
If you feel like your energy and your brilliance just aren’t translating online…
It’s time for a reset.
Because you deserve a booked-out calendar.
Not because you hustle the hardest.
Not because you’re the cheapest.
But because you’re damn good at what you do.
And when your presence online reflects that?
Everything changes.
🔥 Ready to stop playing small and start signing aligned clients?
Grab my free guide: The 5 Silent Sales Killers Lurking in Your Doula Biz (and How to Fix Them Fast)
Let’s get your brilliance felt, your calendar booked, and your birth business booming.
You’ve got this.
