When “Just Showing Up” Isn’t Enough: Silent Doula Sales Killer #3
Let’s talk about one of the sneakiest sales killers in your doula business.
It feels aligned.
It looks authentic.
It seems nourishing and genuine…
But it still leaves you underbooked.
Meet Silent Sales Killer #3: The Passive Presence.
You’re showing up. You’re kind. You’re encouraging. People LOVE your vibe.
But when it’s time to lead the conversation? You disappear.
If you’re getting “You’re so inspiring!” in your DMs—but never “How do I hire you?”—this one’s for you.
The Illusion of Connection: Why “Being Liked” Doesn’t Book Clients
Let’s talk about your online presence for a minute.
Being loved online doesn’t mean being booked online.
You might be:
Sharing vulnerable stories
Hyping other women up
Posting your daily life
Offering valuable educational content
But none of that guarantees a sale.
You’re connecting—but not converting.
You’re showing up—but not stepping up.
You’re visible—but not leading.
Your dream clients are watching… but they still don’t know:
What you offer
How to work with you
If you even have space
That’s Passive Presence.
You’re in the room—but you’re not leading it.
Why Doulas Fall Into the Passive Presence Trap
This isn’t happening because you’re lazy or unqualified.
It’s happening because you’re heart-led.
You care deeply. You want to:
Honor people’s choices
Avoid pressure
Meet people where they are
But let me be clear:
💥 Offering your support is not pressure. It’s service.
And if someone can’t clearly tell:
How you can support them
What the next step is
Why it matters right now
…then your silence becomes confusion.
And confused people don’t buy.
Your dream client doesn’t need more information.
She needs an invitation.
How to Shift From Passive to Powerful in Your Doula Consults
Let’s move from Instagram to your actual sales conversations.
Here’s what I see way too often:
You hold the most beautiful consult.
You connect. You listen. You validate.
You do everything right… until the very end.
And then you say something like:
“Okay, let me know what you think!”
“You can email me if you decide you’re ready.”
…Or worse: Nothing at all.
That’s Passive Presence.
Here’s how to shift into confident, heart-led leadership on a sales call—without feeling pushy:
1. Ask for Permission to Share Your Offer
“Would it be okay if I shared what it could look like to work together?”
This keeps the energy collaborative and grounded in trust.
2. Clearly Walk Them Through What’s Included
“Here’s exactly what you get when we work together...”
“Here’s how I support my doula clients from consult to postpartum.”
Don’t assume they’ve read your website. Say it. Own it.
3. Connect It Back to Their Vision
“Earlier, you said you want to feel calm, supported, and confident in birth. That’s exactly what this package is designed for.”
Let them see themselves inside your support.
4. Ask a Direct Closing Question
“Do you feel like this is the kind of support you’ve been looking for?”
“Would you like to go ahead and reserve your spot?”
“Are you ready to make this official today so we can start planning together?”
Leadership is giving them the opportunity to say yes—not waiting and hoping they follow up later.
💡 People hire the doula who makes them feel most supported and most clear.
And clarity feels like leadership.
If you’re ending your consults without making a direct offer, you’re not being kind—you’re being confusing.
Confidence Creates Safety in Sales for Doulas
Here’s the truth:
When you lead, your client relaxes.
They feel:
Safe
Supported
Clear
You’re no longer just a vibe.
You’re the guide they’ve been searching for.
So if you’re tired of being everyone’s favorite follow but nobody’s doula?
It’s time to shift.
You don’t need to be louder.
You just need to be clearer.
You don’t need to be pushy.
You just need to own the value of what you offer.
Ready to Book More Doula Clients With Confidence?
If you’re done dancing around your offers…
If you’re ready to lead, not just show up…
Then you need to grab my free guide:
👉 The 5 Silent Sales Killers Lurking in Your Doula Biz (And How to Fix Them Fast)
This was only sales killer #3.
The full guide breaks down all five—and shows you exactly how to shift your energy, your messaging, and your leadership so that your visibility finally leads to clients.
Because leadership doesn’t wait.
And neither should you.
More Doula Sales Resources:
