Saying Goodbye to My Fancy Funnel: A Conversation About Doula Self-Trust and Leadership

Why I’m Officially Saying Goodbye to the Fancy Funnel

Take a breath with me for a second.

This is not a hot take.
It’s not a trend.
And it’s definitely not me trying to be edgy.

This is me officially saying goodbye to my fancy freakin’ funnel.

Not tweaking it.
Not optimizing it.
Not rebuilding it with a shinier tech stack or prettier landing page.

Letting it go.

And before we go any further, I want to be crystal clear: this is not an anti-funnel post.

Funnels work.
Systems work.
A lot of people make a lot of money with them.

This is an alignment conversation.
This is a self-trust conversation.
And this is about how I actually built a six-figure, in-person doula business—long before I ever touched a tripwire, launch calendar, or ad dashboard.

If your business feels heavier than it should…
If you feel like you’re doing everything “right” but still quietly resent the work…

Stay with me.

The Foundation Era: What I Learned From Structure

I want to start with Kyleigh.

Kyleigh was the first mentor who helped me understand business on a cellular level.

Not mindset fluff.
Not manifestation slogans.
Actual business.

She taught me how to:

• track numbers

• understand cash flow

• look at patterns instead of emotions

• make decisions that compound over time

She helped me build structure.
She helped me stop winging it.
She taught me that feelings are data—but they’re not the only data.

And I needed that.

I still value that deeply.

But here’s the honest part.

Even while I was learning all of this, I felt friction in my body.

Because Kyleigh’s brain is systems, spreadsheets, logic, and structure.

And my brain is people.

Conversation.
Energy.
Decision-making in real time.

To this day, we joke that if we combined our brains and built an empire, it would be unstoppable.

And it would be.

But that’s the key: combined.

On my own?
That level of structure was never going to be how I led.

The Resistance I Ignored

Instead of listening to that friction, I did what so many of us do.

I overrode it.

I told myself:

• “This is what scaling looks like.”

• “Everyone feels resistance at first.”

• “You’ll like it once it works.”

So I pushed.

I built funnels.
Mapped sequences.
Planned launches.
Added layers.

And here’s the part people don’t say out loud:

Nothing was broken.

It worked on paper.

But in my body?

I felt disconnected.

I felt like I was managing a machine instead of leading a business.
Like my business only worked if I stayed perfectly on top of it.

And slowly—quietly—I started hiding.

Funnels gave me somewhere to hide.

From direct conversations.
From rejection.
From fully owning my leadership.

The Launch Era: When “Working” Still Felt Wrong

Then came Emily.

Emily is a live-launch queen.

Ads dialed in.
Funnel math tight.
Campaigns that convert.

Watching her work is like watching choreography—everything intentional, everything placed with precision.

And I thought, okay… maybe this is the missing piece.

So I went all in.

I ran ads.
Built campaigns.
Tracked metrics.
Optimized everything.

And yes—it worked.

But something still felt off.

I didn’t feel lit up.
I felt on stage.

Like my business only worked if I performed.
If I showed up the right way.
If I followed the playbook exactly.

That’s when it hit me:

Just because something works
doesn’t mean it works for you.

The Mirror Moment

Then Ben entered my world.

And Ben didn’t give me another strategy.

He asked me questions.

Uncomfortable ones.

He said:

• “Why are you avoiding conversations when that’s clearly your gift?”

• “Why are you outsourcing the very thing that makes you powerful?”

• “Why are you hiding behind systems when your presence is the conversion?”

That stopped me cold.

Because he was right.

Funnels had become a buffer.
A delay.
A way to soften leadership.

And once I saw it, I couldn’t unsee it.

Integration: What I Actually Do Now

Here’s the truth.

Every coach I worked with was right.

Kyleigh was right about foundations.
Emily was right about leverage.
Ben was right about alignment.

The mistake wasn’t learning from them.

The mistake was trying to copy their genius instead of integrating it.

So here’s what I do now:

I spark conversations.
I invite people into consults.
I master the sales conversation.
I lead clearly.
I hold boundaries.

No fancy funnel.
No hiding.
No chaos.

And here’s the kicker:

This is exactly how I built my six-figure, in-person doula business.

Relationships.
Trust.
Confidence.

Why I’m Letting the Fancy Funnel Go

I’m not letting go of my funnel because it failed.

I’m letting it go because I outgrew it—and honestly, it never fit quite right.

And if you’re reading this thinking:

“I’m good with people… but my business feels heavy,”

You might be building a business that doesn’t match your nervous system.

And that matters more than we talk about.

Questions to Come Home to Yourself

Before you click away, before you tell yourself you’ll think about this later, I want to leave you with a few questions.

Not marketing questions.
Not funnel questions.

Human questions.

You might want to actually sit with them.

1. Where is your time really going right now?
Not where you wish it was going—where it’s actually being spent.

2. What does your real capacity look like in this season of life?
Not the version of you that never rests. The real one.

3. What are women, birthing people, and mothers truly craving right now?
In a world of AI, automation, and noise—do you really think they want more content?
Or do they want to be seen, heard, and led by a real human?

4. If everything disappeared tomorrow—your funnel, your email list, your content—could you still sell your work in a conversation?
If that question tightens your chest, pay attention. That’s information, not shame.

5. What does “scaling” actually mean to you?
Not Instagram’s version. Yours.

For me, scaling means:

• six figures with mostly profit

• paying myself consistently

• supporting my family without stress

• reinvesting in coaching and growth

• and yes—having money set aside for a future overnight postpartum doula if we’re blessed with another baby

Scaling isn’t about bigger.

It’s about depth.

It’s about building something that holds my clients and my family.

If this made you feel seen, called out, or strangely relieved—that’s not an accident.

This is the work I teach.
This is the way I lead.
And this is the kind of business I help women build.

You’re in the right place.
We’ll keep talking about it.