The Simple Social Media Shift That Gets Pregnant & Postpartum Moms Talking to You: For Doulas
From Consistent to Booked: Why No One Is Hiring You (Even If You’re Posting Every Day)
You’re showing up. You’re posting consistently on Instagram. You’ve got the passion, the reels, the energy, the captions. And yet… your inbox is quiet and your consult calendar is empty.
Sound familiar?
Here’s the truth no one tells you: consistency without clarity won’t book doula clients.
If your content isn’t starting conversations, it’s not converting. And pregnant moms who admire your posts aren’t automatically going to hire you. They’re already overwhelmed, decision-fatigued, and short on time. They’re not going to DM a random stranger and ask, “So, how do I work with you?”
That means it’s on you to create clarity, spark conversations, and invite them to take the next step.
In this post, I’m breaking down the three silent booking killers I see doulas making every day on social media—and how to fix them so your content actually leads to consults and clients.
Inspiration Without Invitation
This is when you post beautiful quotes, heartfelt captions, or educational tips… and then just walk away.
Sure, you’ve inspired someone to think about birth—but not about hiring you.
The fix? Every single post needs a conversation-starting call to action (CTA). Not just “Click the link in bio,” but something that gets them talking to you. For example:
“DM me your due date and I’ll tell you the #1 thing to focus on this trimester.”
“What’s one word you want to describe your birth? Reply and tell me.”
This is what sparks a conversation. And conversations are where bookings happen.
Talking to Everyone Instead of Your One
If your content sounds like, “Hey pregnant women, here’s some tips!” — congratulations, you just blended in with every other doula on Instagram.
Your dream client should feel like you crawled into her brain and read her thoughts.
Instead of saying, “Reduce anxiety during labor,” try:
“Tired of feeling like your birth plan is a Pinterest board instead of something you actually believe in?”
That’s the difference between getting scrolled past and getting a response.
Hiding Your Sales Process Like It’s a Secret
If someone has to work to figure out how to hire you? They won’t.
You need to be obnoxiously clear about the steps:
Step 1 — DM me your due date.
Step 2 — We chat about your vision for birth.
Step 3 — Book your consult and start feeling supported today.
Weave this into your captions, stories, highlights, pinned posts—everywhere. No mystery, no awkwardness. Just clarity.
Why Conversations Are the Gold Standard
You don’t need more likes. You need more conversations.
Because here’s the truth: you can’t book a lurker. You can only book the women who are talking to you.
That’s why your content should be designed to spark responses. Try:
Instagram story polls about birth preferences.
Question boxes like, “What’s your biggest birth fear right now?”
Challenges like “30 DMs in 30 minutes” where you reach out with genuine curiosity.
No sales pitch. Just connection. And watch what happens.
The Mindset Shift You Need
You’re not bugging people when you invite them into a conversation—you’re doing your job.
Remember: you’re not competing with other doulas. You’re competing with doing nothing at all.
The doulas who book out aren’t the ones posting the most. They’re the ones connecting the most.
Final Thoughts
If your doula business feels stuck—even though you’re posting daily—this is your wake-up call.
Clarity creates conversations.
Conversations create consults.
Consults create bookings.
When you show up online with clarity, confidence, and an open door, you stop being the unpaid educator of Instagram and start being the doula mamas can actually hire.
✅ Next Step for Doulas Who Want to Book More Clients
If you’re ready to go from consistent to booked and finally feel confident asking for the sale, don’t miss my live workshop: Pitch Without the Ick.
You’ll learn how to lead a consult, pitch with confidence, handle objections, and sign more clients—without ever feeling pushy, fake, or gross.
