Quit Posting Just To Post Doula! The Simple Fix for Sales-Driven Content {Birth Worker Edition}
The Problem: Why “Showing Up Daily” Isn’t Working
Here’s what most doulas are doing — and I say this with love, because I did it too. You’re posting for the sake of posting. You’re cranking out carousels, reels, little educational tips, and you think: If I just show up more, it’ll work.
But then you sit there, refreshing your inbox, and it’s still crickets. Or maybe you get a DM and your heart races — but it’s just another doula saying, “Love this!” instead of a pregnant mom asking, “Can we work together?”
That moment — when your Instagram feed is full but your calendar is empty — stings. I’ve been there. I remember laying in bed with my son asleep next to me, staring at my phone at 1am wondering: What else do I have to give? I’m pouring everything into this and nothing is happening.
That’s when the doubt creeps in. You start questioning yourself instead of questioning your strategy.
But the truth is: it’s not you. It’s not your worth or your ability. The real problem is the hamster wheel of “show up daily or disappear.” And that wheel doesn’t lead to clients — it leads to burnout.
Keyword focus: how to get doula clients, why posting doesn’t book clients, doula Instagram strategy, why doulas get ghosted
The Reframe: Content That Connects, Not Just Educates
Here’s the shift that changed everything for me: your content isn’t about proving yourself. It’s not about being the most consistent doula on Instagram. It’s about guiding her journey.
When a pregnant mom lands on your page at 2am because she can’t sleep and she’s spiraling about her birth, she’s not looking for another list of facts. She’s looking for a lifeline. She’s silently asking:
Do you get me? Do you see the fear I’m not even saying out loud?
Can you help me feel safe and supported?
Do I trust you enough to picture you in my living room when I’m at my most vulnerable?
When I stopped info-dumping and started speaking to her heart instead of her head, everything changed.
Instead of posting “5 Benefits of Hiring a Doula,” I told stories. Like the mom who texted me at 3am, terrified she was in labor — and how I calmly guided her through each step until she felt safe again. That single story booked me three consults in a week.
That’s the power of sales-driven content. It’s not about impressing. It’s about connecting.
Keyword focus: doula content marketing, how doulas attract clients, storytelling for doulas, sales-driven content
The Simple Fix: The 3 C’s of Sales-Driven Content
Every post you write has to earn its spot. If it’s not moving her closer to saying yes to herself, it’s just filling space.
Here’s my simple framework — The 3 C’s of Sales-Driven Content:
1. Connect
Share something real — a moment, a struggle, a piece of your story that makes her breathe out and think, “Oh thank God, it’s not just me.”
Instead of: How to time contractions
Try: The story of the first mom you ever supported, sitting with her as she doubted her strength, and how you reminded her of her power.
2. Clarify
Speak directly to her fears and desires, not just general birth facts.
Instead of: The stages of labor
Try: What it feels like to have someone in the room who doesn’t flinch when you roar through a contraction.
3. Call to Action
Invite her to take the next step. It doesn’t always mean “buy now.” It can be:
“DM me the word BIRTH if you want this kind of support.”
“Click the link in my bio to grab my free guide.”
When I committed to this, I went from being a doula who was busy online but broke in business, to being a doula with a waitlist. And that’s what I want for you.
Keyword focus: how to sell as a doula, booking doula consults, content strategy for doulas, get more pregnant and postpartum clients
Your Next Step: Don’t Wait
If this hits home, don’t just nod and move on.
This Saturday at 12pm ET is your last chance to join me live in my free masterclass:
Doula Success Roadmap: Book 3 Clients in 30 Days.
This isn’t just slides and notes. It’s me coaching you in real time. You’ll walk away with the exact strategies I wish someone had handed me when I was stuck refreshing my inbox and second-guessing everything.
👉 Go to [link] right now and save your seat. There’s no “catch it next time.” This is your moment to shift from posting aimlessly to signing clients with confidence.
You deserve this.
