Less Posting, More Booking: The Shift Doulas Need In Their Birth Business Now
Let me guess—(sarcasm!) you totally got into this work because you just couldn’t wait to spend your nights chasing down leads, fiddling with Canva, and stressing over what to post on Instagram, right? Oh, and because you dreamed of convincing your neighbors at the farmer’s market that you’re a real business owner? Yeah, I didn’t think so.
You became a doula because you care deeply about mothers. You wanted to be the steady presence in the birth room, the calm in the chaos of postpartum, the person who makes a family feel like, “We’re safe. We’re supported. We’ve got this.”
And here’s where my mission comes in — because when doulas are booked out, more mothers are empowered. More families have the kind of support that actually changes outcomes. And the only way that happens is if you stop blending in and start standing out, both online and right in your local community.
The Last 30 Days Recap
So let’s pause for a second and look back at the last 30 days together. We’ve dug into energy, messaging, consults, objections, visibility, and follow-up. And here’s the thread connecting all of it: none of those strategies matter if you’re still trying to be someone else.
Mamas don’t hire doulas for perfect websites or polished one-liners. They hire you for how you make them feel — in the consult, in your posts, in your coffee shop conversations, in the birth room. That’s your superpower.
And that brings me to the part most doulas skip — owning your story and your philosophy.
Story / Your Philosophy
When I first started, I thought: if I just tack on another certification or throw in another service, maybe then people will hire me.
Spoiler: it didn’t work. I blended in. Just another doula name in a sea of doulas.
But when I leaned into ME — my loud energy, my bold sales background, my unapologetic love for unmedicated birth and family-centered postpartum — everything shifted.
Because the truth is, mamas don’t want the most “professional” doula. They want the one who feels like home in their most vulnerable moments. They want the doula who looks them in the eye and says, “I get it. I’ve got you.”
The Common Objections
Now, before you roll your eyes and think, “That sounds nice, but I’ve got real obstacles” — let’s talk about those.
Objection 1: “I don’t have the time to focus on business.”
You already give up dinners, sleep, and weekends to be there for families. What’s the point of pouring out if your business can’t sustain you back? The right skills mean fewer hours, higher pay, and more balance at home.
Objection 2: “I legit don’t have the money to invest.”
I get it. But here’s the truth: if you’re not consistently booking, the money struggle doesn’t fix itself. It compounds. Learning how to sell and consult with confidence is how you flip that story once and for all.
Objection 3: “I don’t want to be pushy.”
Look — asking a mom if she’s ready to book isn’t pushy. It’s leadership. Following up isn’t pestering. It’s professionalism. Selling as a doula isn’t about pressure. It’s about advocacy — the same advocacy you bring into every birth space.
Objection 4: “Can’t I just figure this out on my own?”
Sure, you can. I tried. And it cost me years of winging it, tens of thousands of dollars in trainings, and lots of burnout from taking clients who drained me because I was desperate. You don’t need to reinvent the wheel. You need a system that translates your gifts into a birth business that lasts.
Client Wins
And speaking of systems that work, I have to gush for a second about a few doulas who stepped into this work and never looked back.
Kassi used to freeze every time money came up. Now? She says her fee without flinching, and mamas say yes on the spot.
Ashley used to accept anyone just to fill her calendar. Now she’s confidently booking only aligned clients — and still has energy left for her own babies at the end of the day.
Victoria went from posting in silence to hearing from ideal clients weekly in her inbox.
Natalie raised her rates, signed her first premium package, and cried happy tears because she finally felt valued.
These aren’t just business wins. They’re life wins. They’re proof that when doulas thrive, mothers thrive. And that’s exactly why I do this work.
Your Next Step
So here’s where we land, doula. If you’ve been thinking, “Maybe later, maybe when I feel ready” — let me tell you something. Ready isn’t coming. You decide ready.
And it starts small. Like asking the right questions in your consults — the ones that make a mom lean in and say, “You’re the one.”
Because consults aren’t job interviews. They’re connection points. And if you’re tired of ghosting, polite no’s, or consults that drag on without a yes — you don’t need more time or another certification. You need better questions.
👉 That’s why I put together a free guide for you: 3 Must-Ask Questions to Book Yourself Out.
These are the exact questions that shift your consult from polite → powerful → paid client.
Because your work matters. And it’s time your calendar reflected it.
