Struggling to stand out as a doula in a crowded market? This post breaks down why posting more content isn’t the answer—and how clear messaging, strong positioning, and confident leadership help doulas attract aligned clients without chasing the algorithm.

How I built a six-figure doula business without a fancy funnel—and why alignment matters more than systems or strategies.

You cannot sustainably advocate for others if you haven’t learned to advocate for yourself. Shrinking doesn’t make birth safer—it makes everyone less honest.

Explore the sales psychology behind premium doula pricing and why affordability and accessibility are not the same in your birth business.

Why do doula consults feel great… but still end in ghosting? In this episode, I break down the real reason consults don’t convert- and it’s not your confidence or connection. Learn the simple structure that creates clarity, trust, and decisions without feeling salesy.

I recorded this episode to talk honestly about what building a six-figure doula business actually requires, beyond certifications, long hours, or trying to be everything to everyone.

I share what shifted my own doula business and what I see consistently in doulas who build profitable, sustainable doula businesses: leadership in conversations, visibility that does the heavy lifting, and learning how to sell your services without feeling pushy or fake.

This episode is a grounded look at why so many doulas feel stuck doing meaningful work without consistent income, and what changes when you lead differently.

👉 DM AUDIT on Instagram if you want support getting clearer, more visible, and more booked.

Year-end reflections on scaling a doula business—what I had to admit, let go of, and change to grow sustainably without burnout.

This episode is for women building something meaningful…
 and quietly wondering why it feels so hard.

Building a mission-driven business isn’t just about strategy or growth.

It’s emotional.
 It’s heavy at times.
 And it often asks more of you than anyone prepares you for.

In this episode, I’m sitting down with Kelly Cox, founder of Share The Drop, an app connecting families with screened donor breastmilk to increase access to human milk support for babies who need it most.

But this isn’t a conversation about features or tech.

It’s about the woman behind the work.

We talk honestly about:

• The moments Kelly doubted herself and questioned whether she was the right person to build this

• What it’s like to carry responsibility for families and babies while still figuring yourself out

• The complicated relationship with visibility and social media as a founder

• The emotional weight of building something rooted in care and service

• Where she sees the business, and herself, heading in 2026

If you’ve ever thought, “I believe in this, but I’m not sure I’m built for the weight of it,” you’re not alone.

And you’re exactly where you need to be.