Lisa Villani Lisa Villani

The Doula’s Guide to Powerful Consults: Questions That Close (Without Feeling Salesy)

Most doulas are treating consults like job interviews...asking surface-level questions that check boxes but don’t build trust. 

The result? Ghosting, awkward goodbyes, and “we went with someone else” messages that sting.

In this episode, I’m breaking down the swaps that change everything: the exact questions that turn consults from polite to powerful. You’ll hear how to shift from logistics to emotion, from proving yourself to actually being chosen, and from uncertainty to confident closes.

But here’s the truth: this is just one slice of what I teach. Inside Sell to Serve, I walk you through my full 8-week framework for consults, objections, DMs, follow-ups, and the exact sales psychology that took me from fumbling to fully booked.

And right now? The doors are open—but only until Monday 9/29 at midnight. After that, they slam shut. If you’ve been nodding along thinking, “I need this,” don’t wait. This is your moment to finally stop guessing, stop second-guessing, and start booking dream clients on repeat.

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Lisa Villani Lisa Villani

Quit Posting Just To Post Doula! The Simple Fix for Sales-Driven Content {Birth Worker Edition}

Are you posting your heart out on Instagram, only to hear crickets when it comes to actual inquiries? You’re not alone. 

In this episode of Loudmouth Lisa, I’m breaking down why so many doulas get stuck in the hamster wheel of “show up daily or disappear” — and why that doesn’t book you clients.

You’ll learn the exact reframe that shifted everything for me, the 3 C’s of sales-driven content that actually move moms from scrolling to saying yes, and how to turn your posts from educational noise into powerful, story-driven connection that builds trust.

If you’ve ever felt like your IG feed is full but your calendar is empty, this one’s for you. 

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Lisa Villani Lisa Villani

Ghost-Proof Your Doula Business: How to Stop Losing Clients After the Consult

Are you a birth worker who's pouring your hearts into consults—only to hear crickets after? 

You show up, connect, listen, and feel that deep spark of this is why I became a doula… but then silence. Or worse, a polite “we went with another doula.”

In this episode of Loudmouth Lisa, I’m breaking down exactly why ghosting doesn’t start after the consult—it starts before

You’ll learn how to set the tone before a consultation, how to lead (not linger) during the call, and how to keep her engaged afterward so she feels safe, guided, and ready to say yes.

Because ghosting isn’t rejectionit’s a leadership gap. And once you close that gap? You’ll start closing clients and turning inquiries into contracts.

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Lisa Villani Lisa Villani

5 Doula Content Strategies to Attract Pregnant & Postpartum Clients (Not Just Other Birth Workers)

Are you tired of posting doula content that only gets likes from other birth workers instead of inquiries from pregnant and postpartum clients? 

You’re showing up, posting, and trying to stay consistent—but the only people hyping you up in the comments are other doulas. And let’s be real: doulas don’t pay your bills.

In this episode, I’m breaking down how to create doula content that actually converts followers into clients. 

We’ll talk about why posting carousels on the stages of labor isn’t enough, how to shift from textbook teaching to emotional connection, and how to use content pillars so you never have to wonder what to post again.

You’ll learn:

  • Why likes and support from peers don’t equal paying clients

  • The exact types of content that attract pregnant women and new moms who are ready to hire you

  • How to share your values, process, and client transformations so mothers see themselves in your care

  • Why storytelling and myth-busting posts make you the go-to doula in your area

  • How to confidently invite clients to book with you (without feeling pushy)

If you’re putting in the effort but still not booking clients, there’s a disconnect—and we’re going to fix it. Because doula marketing is about more than visibility. It’s about connection, conviction, and conversion.

🎯 Ready to turn your doula content into a client-booking machine? Join my free live masterclass:

 👉 Book 3 Dream Clients in 30 Days: The Doula Success Roadmap

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Lisa Villani Lisa Villani

Doula Consult Fails: 3 Mistakes Birth Workers Make That's Costing Clients

I’m breaking down the 3 biggest mistakes doulas make in consults

1) The chit-chat trap

2) The people-pleaser pitch

3) The info-dump spiral—and how to fix each of them fast. 

You’ll walk away knowing how to lead with confidence, sell with heart, and guide potential clients into saying yes without ever feeling salesy.

Your consult isn’t just small talk—it’s the sales moment of your business. 

And if you’re winging it? You’re leaving money (and impact) on the table.

🔥 Want to master this for real? Join my free live masterclass, Book 3 Dream Clients in 30 Days: The Doula Success Roadmap. Pick your date and save your seat at thelisavee.com/freeclass

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Lisa Villani Lisa Villani

Why Your Doula Calendar’s Empty (Even Though You’re Showing Up Online Daily)

You’re showing up. You’re posting every day. You’ve got the passion, the energy, the captions, the reels… and yet...your calendar is still wide open.

Sound familiar?

Here’s the hard truth: consistency without clarity just makes you the unpaid educator of Instagram. Your content might inspire, but if it’s not starting conversations, it’s not converting.

In this episode, I’m pulling back the curtain on the 3 silent booking killers that keep doulas stuck:

  • Inspiration without invitation (posting pretty content that doesn’t invite a response)

  • Talking to everyone instead of your one (blending in instead of standing out)

  • Hiding your sales process like it’s a secret (confusing clients into doing nothing)

We’ll talk about how to fix each of these mistakes, how to use your content to spark genuine conversations, and why those conversations are the gold standard when it comes to booking clients.

If you’ve been posting consistently and still wondering why no one is saying yes, this episode is your wake-up call, and your roadmap to turning posts into DMs, DMs into consults, and consults into paying clients.

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Lisa Villani Lisa Villani

Doula Sales Secrets: How to Follow Up Without Feeling Pushy

You know that gut-punch feeling when a consult feels like magic — she’s nodding, laughing, vibing with you — and then… silence. 

No text, no email, just crickets.

If you’ve ever replayed a consult in your head like a crime scene, wondering if you said something wrong or if it was “the price,” this episode is for you.

We’re breaking down why ghosting after a consult hurts so much for doulas (hint: it’s personal, not just business), how to reframe silence so it doesn’t wreck your confidence, and the simple shift that makes following up feel natural instead of desperate.

Because here’s the truth: the real magic of follow-up starts way before the consult ever happens. 

And when you learn how to do it with curiosity and care, it turns ghosting into genuine connection — and connection into clients.

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